Hi, I’m Jonelle Jarvis, a Taranaki girl returned home after 16 years. With a background as a graphic designer and a hobby of making ceramics I wanted to launch a collection of goods that celebrated the region I loved so much and longed to get back to.
I had never realized the power of Mt Taranaki as part of my identity until leaving for many years and returning on holiday in early 2015. The feeling of “coming home” was overpowering and I became obsessed with the mountain. Hence my new bricks and mortar store in December 2015, and now my website taking ‘subtlety Taranaki’ homewares, ceramics and clothing to the world.
To all the homesick and proud Taranakians out there in the world, this is for you!